This video tackles one of the most common misconceptions in ABA: the distinction between reinforcement and bribery. Within the context of Applied Behavior Analysis (ABA) therapy for individuals with autism, reinforcement is a foundational strategy used to increase desirable behaviors by presenting a motivating item or outcome after the desired behavior occurs. This video explains how reinforcement is planned, intentional, and contingent upon specific behaviors, making it an effective tool for learning and development.

Conversely, the concept of bribery, often confused with reinforcement, is addressed head-on. Bribery typically occurs before the desired behavior, used as a lure or persuasion to act, without the structured approach that characterizes reinforcement in ABA. This video is an invaluable resource for parents, educators, and therapists, who often confuse the reinforcement with bribery, and feel disheartened or give up on its use due to ineffective implementation.